To understand and delight the world, translating everyone’s dream and personality into fine Indian jewellery, and spread the happiness from it to all.
To give every customer much more than what he/she asks for in terms of quality, selection, value for money and customer service, by understanding local tastes and preferences and innovating constantly to eventually provide an unmatched experience in Indian jewellery shopping.
We are one of the oldest business families in India with a family legacy of over a century in business, starting from as early as 1981. Started for the noble cause of nation-building and self-sustenance in a pre-independent India, the forefathers believed ethical, honest and transparent business practices should form the foundation of the group.
